As I was coaching some students this week on their LinkedIn profiles, I noticed a common thread that resulted in me convincing 100% of the students to develop a different style profile.
When you create a profile in LinkedIn, the keywords used in your profile get indexed and are used in a search. Like a relevant website, we often teach students to make sure they work their most relevant keywords into their profile. However, we found that many were still writing the “resume” style profile – a bit dry and too professional. Not bad for most, however, with over 60,000,000 people on LinkedIn, don’t you want to stand out a bit? Obviously if you are setting your profile to “Full Public”, this opens your welcoming profile view up to the entire searching network. We are now emphasizing a new best practice to most all of our professionals that when they create their profile, they don’t just include the keywords, they actually speak to the visitor. That’s right, welcome them to your page, tell them what you’re about and what you will do for them.
This is your time to shine and often times you only have a few sentences before they click away. It’s the ultimate elevator pitch!
Think of this like your official website for the next 20 appointments. What would you say if you could literally speak to them? Now say exactly that and invite them to connect with you so that you can help them in their business.
Remember, they most likely found you though a search, which means they were looking for you, connecting to you from a related connection in your network, or received a referral. They were the ones initially looking for you, so why wait – let your page start talking to them immediately!
With all this in mind, go back and read your profile. Are you speaking to your visitor in a way that they will want to take the next step and connect, or will they move on?
Log in and fix your profile today!
For more in-depth info, reserve your seat at one of our upcoming LinkedIn classes!